Tag Archives: UX

You Can’t Order Coffee Without Software

I’ve often said, “There is software in everything.” You can’t buy gas without software. You can’t drive a car without software. You can’t book a flight without software. The plane can’t fly without software. You can’t make a phone call. …[Read more]

About User Experience

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A Tale of Two Experiences

One of our favorite books is The Experience Economy by Pine & Gilmore. It describes the value that can be created by moving past commodities, products, services, and into experiences. I was reminded of this over the weekend, in a …[Read more]

About User Experience

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The Theory and Reality of Sunk Cost

We often find ourselves in discussions about sunk cost here at Menlo. Many of the people who walk through our door have already invested in a piece of software they are not happy with, they don’t want to start over …[Read more]

About Project Management, Quality Assurance, User Experience

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Are Personas Really That Important?

NOTE: Today’s blog post is from a guest blogger Mara Evans, a former High-Tech Anthropologist® at Menlo Innovations.
I have a passion for the use of personas in software development. Perhaps part of that passion comes from my background …[Read more]

About High-Tech Anthropology(R)

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Technology Is No Longer the Constraint

I watched the Steve Jobs keynote yesterday when he introduced the iPad 2. I can’t help but to reflect on my own career in software development.
I first laid hands on a computer in 1971, when I was 13 years …[Read more]

About Entrepreneurship, Software Development

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The NCIS Effect

My wife Carol is relatively new to the software industry. She is now in the role of Factory Floor Manager here at Menlo and gets involved in many of our presales efforts. She has developed a great appreciation for what …[Read more]

About High-Tech Anthropology(R), User Experience

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The Role of Humility in User Experience Design

In our last blog post we lamented the difficulty we have when new clients start with the assumption that our lack of domain expertise is the insurmountable obstacle to beginning a project.  We noted that part of a great design …[Read more]

About High-Tech Anthropology(R), User Experience

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The Joy of Great Design

Of all the things that make Menlo Innovations special, our High-Tech Anthropology® practice probably falls into the category of “most special.” It is our High-Tech Anthropologists® who first coined the mission “to end human suffering in the world as it …[Read more]

About High-Tech Anthropology(R), Software Development, User Experience

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Kidnapping a User Seemed Like a Good Idea

I frequently see teams implement a bad strategy that came disguised as a good idea. I call this strategy “kidnap a user and make them part of the development team.”
As you know, I am a strong proponent …[Read more]

About High-Tech Anthropology(R), User Experience

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Dumbing Down the User Interface

I can’t tell you how many times someone comes to me saying, “Rich, our product’s user interface is way too sophisticated for our average user. We’ll really need to dumb it down.” One person went on to say, “Our users …[Read more]

About High-Tech Anthropology(R), User Experience

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